Be Memorable by Creating your Brand

Written by Pam Chambers

There are certain people you recognize right away, even from a distance. In a split second you know, “There’s Gloria.”

And then there are others who make not much of an impression. You may think you’re meeting them for the very first time.It’s embarrassing to say, “Nice to meet you,” and to hear the other person say, “We’ve met several times before.”

If you want to be remembered, you need to brand yourself. Branding your image is one way to do that. Here are some examples:

There was an architect in town who always wore seersucker suits and a tie. It was his brand. You could recognize him all the way across Bishop Square.

There is a powerful woman who always wears colorful professional jackets with black pants and a bold scarf slanted across her shoulder. She is playful, yet always taken seriously.

There is a marketing man who always wears pastel dress shirts and impeccable wool gabardine pants.

There is the City and County manager who always looks rumpled and slightly dingy, yet is highly attractive to women.

And there’s me. “The minute I saw the hat, I knew it was you.”

Find a style and brand that suits you. Make an impact.


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