Creating Your Brand

Written by Pam Chambers

There are certain people you recognize right away. In a split second you know, “That’s Gloria So-and-So.”

And then there are the other 90% of people who make not much of an impression. You may think you’re meeting them for the very first time. 

It’s embarrassing to say, “Nice to meet you,” and to hear the other person say, “We’ve met several times.” 

My mean side wants to say, “Then do something to impress me!” My nice side says, “Oh my goodness! Please forgive me.”

If you want to be remembered, you need to “brand” yourself. Branding your image is a powerful first step.

Here are some examples:

There is an architect in town who alwayswears seersucker suits and a tie. It’s his brand. You can recognize him a million miles away.

There is a powerful woman who always wears brightly-colored professional jackets with black pants and a bold scarf slanted across her shoulder.

There is a marketing man who always wears pastel dress shirts and impeccable wool gabardine pants, seemingly straight off the ironing board. 

There is the highly-placed City and County manager who always looks rumpled and slightly dingy – yet somehow highly atttactive. 

And there’s me. “The minute I saw the hat, I knew it was you.”

That’s branding.